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Selecting the optimal packaging for their specific products and operating infrastructures can be an onerous endeavor for dairy processors. Companies seeking to maximize product quality, operating efficiencies and revenues must sort through a growing plethora of rigid and flexible options that consist of varying materials and elements.
Rigid packaging is undergoing a makeover. With consumers and product manufacturers putting pressure on packaging suppliers to develop designs that are eco-friendly, alternatives with biodegradable elements and less bulk are becoming more prevalent and helping to fuel greater sector activity.
To compete in a crowded grocery store aisle, dairy processors are choosing rigid containers that help them stand out and connect with consumer preferences. Grocery shoppers frequently view packaging that shows environmental, and health, consciousness as being as important as the product inside.
Dairies and cheesemakers often choose rigid containers to set products apart from the competition and meet sustainability targets. And new rigid container offerings can help dairy processors enhance shelf impact, sustainability and convenience.
Distinctively shaped rigid packaging commands attention at retail. But distinctive shapes also can add functionality or project a certain desired image.
Rigid packaging is a staple in the dairy case, but what’s stocked today differs from what consumers put in their shopping carts a few years ago. Containers have been lightweighted, sometimes with the help of in-mold labels.