The ready-to-drink (RTD) beverage market is evolving, with cold brew and refrigerated coffee on the rise, while traditional coffee and juice face declines. Health-conscious consumers are favoring lower-sugar options, pushing brands to adapt. Discover the thriving segments and strategies that are shaping the future of delicious and nutritious drinks.
Despite a decline in the ready-to-drink (RTD) category, bottled fruit juice blends grew 8% YoY to $490 million, with unit sales up 4% to 124 million. Bottled pineapple juice rose 15% to $106 million, and smoothies surged 43% to $64.6 million.
As we mentioned in our April “Outlook Report,” the global ready-to-drink (RTD) beverage market is expected to surpass $800 billion this year, reaching $1.2 trillion in 2032, according to Fortune Business Insights.
Sales in the beverages category are mixed year-over-year (YoY), but there are plenty signs of strength. Declining subcategories certainly did not take it on the chin, perhaps a good sign for the industry.
In the juice category, a majority of subcategories experienced a drop in unit sales, consistent with many other dairy categories, according to data from Chicago-based research firm Circana (formerly IRI and NPD) for the 52 weeks ending March 26.
All categories running on all cylinders with the exception of juice products.
November 18, 2022
All categories within nondairy beverages, with the exception of juice products, are shooting for the stars. Ready-to-drink coffee in chilled, take-home format packaging is driving 37% growth. . Check out which brands are thriving.
The shots do not undergo heat processing and contain no added sugar, water or preservatives.
May 23, 2022
Healthy Roots, Glendale, Wis., says it unveiled a new line of cold-pressed juice shots that “are a delicious and convenient way to get your daily intake of fruits and vegetables.”