FSI REPORT for the week beginning Jan. 30, 2011
Dannon promotes its Light & Fit, Fruit on the Bottom and Activia yogurts on two separate pages. In some markets, Supervalu’s Jewel-Osco supermarket chain takes separate co-FSIs offering $1 savings with the purchase of any 10 Dannon 6-ounce cups or an Activia Dessert fourpack.
The Light & Fit FSI directs readers to a Facebook page for "helpful tips and tools that will help you manage your weight."
Activia offers a $1 coupon and touts its sweepstakes offering free groceries for a year (rules at Dannon.com/smallsteps).
A General Mills FSI shows Yoplait Trix, GoGurt and Yoplait Kids SKUs. (Trix is a General Mills cereal brand.) "Snack the Fun Way with Yoplait" shows Yoplait Trix packaging which proclaims "2-color swirly spoons inside." The FSI instructs GoGurt shoppers that if frozen, the product will "thaw by lunch!" Yoplait Kids packaging features images of Viacom International’s Dora the Explorer (from Nickelodeon), Disney’s Cinderella and Disney/Pixar’s Lightning McQueen.
String cheese, shredded cheese, cheese spread
Bel Brands USA’s Kaukauna sharp Cheddar cheese spread states it is "made in Wisconsin with 100% real Cheddar." The marketer positions the cheese as a hearty snack for the Feb. 4 Super Bowl game. "Without Kaukauna, your guests might as well be watching figure skating," states the headline.
Blue Diamond Growers offers coupons toward the purchase of Almond Breeze almondmilk, and touts the vanilla-flavored nondairy drink as having one-third fewer calories per serving than whole dairy milk.
See all the free-standing inserts mentioned in this report in the Dairy FSIs photo album on the Dairy Foods Facebook page.