Luconda Dager

Luconda Dager

While ice cream is the family business, Luconda Dager started her career in New York, spending several years working in the retail fashion industry. She returned to join Ohio-based Velvet Ice Cream in 1994 and has been the fourth-generation leader since 2009, continuing to maintain the traditions and values of the company while expanding the portfolio and reach within the region.

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Diversification in a time of crisis

Velvet Ice Cream’s purposeful and strategic diversification allowed it to absorb significant sales reductions in some areas while generating spikes in others.
Luconda dager2
Luconda Dager
June 5, 2020

Having been in business for 106 years, there are a lot of lessons learned and then passed down through generations that help build strength, security and longevity for a company.


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Velvet ice cream feature

Velvet Ice cream focuses on telling its story

When Velvet Ice Cream decided to re-brand, its greatest challenge was holding on to the heritage while evolving to appeal to a more youthful audience. It proved to be a delicate balance.
Luconda dager2
Luconda Dager
June 24, 2013
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When Velvet Ice Cream decided to re-brand, its greatest challenge was holding on to the heritage while evolving to appeal to a more youthful audience. It proved to be a delicate balance.
Read More