Articles by Luconda Dager

Sealing in food safety

Velvet Ice Cream says adding a freshness seal to its 56-ounce containers was ‘the right thing to do’ for its brand.
Luconda Dager
Luconda Dager
November 19, 2021

Rarely in business are we offered an opportunity that results in the right thing to do for our customers, the right thing to do for our business and the right thing to do for our brand.


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Velvet Ice Cream is investing in its future

In the midst of this pandemic, it is often difficult to see beyond the loss of life and the businesses that are struggling with losses or closure — but the sun will shine again.
Luconda Dager
Luconda Dager
December 15, 2020

Being the president of a family owned business that opened its doors over a century ago has advantages. One of the most significant is the institutional knowledge and the confidence to forecast further than the next quarter or even the next fiscal year.


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Diversification in a time of crisis

Velvet Ice Cream’s purposeful and strategic diversification allowed it to absorb significant sales reductions in some areas while generating spikes in others.
Luconda Dager
Luconda Dager
June 5, 2020

Having been in business for 106 years, there are a lot of lessons learned and then passed down through generations that help build strength, security and longevity for a company.


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Velvet Ice cream focuses on telling its story

When Velvet Ice Cream decided to re-brand, its greatest challenge was holding on to the heritage while evolving to appeal to a more youthful audience. It proved to be a delicate balance.
Luconda Dager
Luconda Dager
June 24, 2013
When Velvet Ice Cream decided to re-brand, its greatest challenge was holding on to the heritage while evolving to appeal to a more youthful audience. It proved to be a delicate balance.
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