Tea, even when served cold, is hot. Other than water, tea is the most consumed beverage in the world and the 6th or 7th most consumed beverage in the United States.
In the last 52 weeks, unit sales dropped 2.8% in the refrigerated juices and drinks category, but processors were able to increase prices an average of 11 cents.
June 6, 2012
The refrigerated juices and drinks category includes orange, apple, cranberry, grape, blended fruits and other flavors. Lemonade and vegetable drinks also fall under this umbrella. In the 52 weeks ended April 15, total sales in the category were $4.4 billion, an increase of 0.9%. Unit sales fell 2.8% to 1.55 billion. The only bright spot in the category was an average price increase of 11 cents. The data come from SymphonyIRI Group, Chicago.
As Baby Boomers seek better health through better beverages, makers of juices, teas, coffees and other nondairy beverages create a new generation of drinks that offer flavor, variety and the promise of a new way of life.
The post-World War II baby boom led to a population increase, a need for diversity and a change in cultural identity. Baby boomers (born from 1946 to 1964) have turned into “beverage boomers” who seek a healthy, well-balanced diet and practice a better-for-you lifestyle. These Beverage Boomers are changing nondairy beverages.
Brisk Iced Tea, Purchase, N.Y., promoted a new video game on limited-edition 1-liter bottles sold in 7-Eleven stores in April and elsewhere in May and June.
The Republic of Tea, Novato, Calif., has a new collection called Be Active Teas. Each of the five Rainforest Alliance certified organic green rooibos-based teas has specific wellness-promoting properties, such as refreshment, flexibility or endurance.
WhiteWave Foods, Broomfield, Colo., has a new International Delight Iced Coffee line that combines coffee, real milk and cream in a ready-to-serve half-gallon container.