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The new Hershey’s a2 milk pairs America’s No. 1 milk chocolate brand with one of America’s fastest-growing premium milk brands to provide a natural chocolate milk that uniquely combines the taste, nutrition and all-family appeal that should drive premium milk sales, the companies say.

The Washington, D.C.-based International Dairy Foods Association (IDFA) and the Wisconsin Cheese Makers Association (WCMA), Madison, Wis., both issued statements on the Feb. 15 confirmation of Dr. Robert Califf as FDA commissioner.

Clover Sonoma, a Petaluma, Calif.-based third-generation, family-owned and -operated dairy and Certified B Corporation, announced the addition of two new organic plus milks to its Clover the Rainbow line for kids: lactose-free organic whole milk and DHA omega-3 with choline organic whole milk.

The new items are made from locally sourced milk; like many of the company's other new products, they come in paper-based packaging that is widely recyclable across the United States.

The company also said it launched the R3 – Robust, Resilient, Reliable – ROI tool, a first-of-its-kind benchmarking tool for farmers that uses data to measure and predict the financial impact of regenerative practices.

Taco Bell is continuing its run of dairy-based beverages thanks to dairy checkoff support.

The International Dairy Foods Association (IDFA), the Port of Los Angeles and CMA CGM — a leader in shipping and logistics — formed the Dairy Exports Working Group aimed at identifying and addressing supply chain issues hampering U.S. dairy product exports.

International Delight — a brand of Broomfield, Colo. and West Plains, N.Y.-based Danone North America — says it launched Wonka Whipple Scrumptious Fudgy Caramel creamers in partnership with Warner Bros. Consumer Products. 

Retail milk sales have soured of late. Dollar sales within the refrigerated milk category fell 1.5% to $14,274.0 million during the 52 weeks ending Nov. 28, 2021, according to data from Chicago-based market research firm IRI. Unit sales tumbled 4.6% to 4,736.1 million.

The “got milk?” campaign from the Washington, D.C.-based Milk Processor Education Program (MilkPEP) is giving football fans the chance to win limited-edition non-fungible tokens (NFTs) featuring Team Milk athletes JuJu Smith-Schuster, Terry McLaurin and Justin Herbert.