Ice Cream/Novelties

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There is new excitement in the ice cream category this year with MooGoo™ Fabulous ice cream flavors bringing back the "good times" to ice cream. Remember your days as a

It’s the middle of summer, so it may be hard to believe, but in the past year, consumers have not been screaming for ice cream. Everybody loves the stuff, and in recent years the overall ice cream category has enjoyed steady (if somewhat modest) growth of about 2-3% a year.

Sales have softened in the past year, but ice cream makers have rolled out a slew of better (for you) products designed to resurrect the category.

Suppliers of those yummy things that go into frozen desserts know no boundaries

Ice cream may be the most predictable performer in the dairy industry. Each year Americans buy a little more than the year before, and 2-3% growth is just as reliable as January blizzards in Buffalo.