Dairy Foods & Beverages
Dairy Foods & Beverages RSS Feed RSS

Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.
February 26, 2013

Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 


Read More
Market trends

Organic co-ops eye exporting UHT milk to Asia

The USDA says conventional bottled milk demand is slow to redevelop after the holidays, although some Southeast areas indicate say outdoor dining is augmenting demand.
February 22, 2013

Aseptically packaged UHT organic milk is currently being exported mostly by national processors, but now some smaller state and regional organic cooperatives want to negotiate export deals for UHT organic milk to Asian countries. 


Read More

Trends in ready-to-drink tea

Increasingly, Americans are slaking their thirst with tea, not bottled water or soft drinks.
Stephanie Cernivec
February 16, 2013
Tea and ready-to-drink (RTD) tea achieved estimated sales of $6.7 billion in 2012, according to Chicago-based market research firm Mintel. And sales are expected to grow to nearly $8 billion by 2014, said Douglas Rash, group vice president of global sales for Treatt, Lakeland, Fla., citing statistics from Rockville, Md.-based Packaged Facts.
Read More

Stay ahead of the curve. Unlock a dose of cutting-edge insights.

Receive our premium content directly to your inbox.

SIGN-UP TODAY