Consumption grew by almost 30% in the United States between 2014 and 2018.
October 16, 2019
Consumption of plant-based drinks grew by almost 30% in the United States between 2014 and 2018, from 2.8 to 3.6 liters per person, according to a new report from Bath, England-based Zenith Global.
If William McCormack, business development manager for nutrition at Wauconda, Ill.-based Synergy Flavors, noticed anything at the recent Natural Products Expo West in Anaheim, Calif., it's that the current fad for plant-based dairy alternatives is anything but a fad.
In 2017, Target Corp. released a TV commercial in which the father says that he's going on a milk run and asks what everyone wants. One child says skim milk, one says chocolate milk and the third child says that she's not doing dairy this week.
There’s a strong movement toward plant-based eating. By emphasizing dairy milk’s unique nutrients, the dairy industry can help ensure milk will be a key part of plant-based diets well into the future.
Plant-based diets are gaining traction among consumers, institutions and even government recommended dietary guidelines. Although the health benefits of consuming more vegetables, fruits and plant-based proteins are well-founded, "plant-based" is sometimes misconstrued to mean the elimination of animal-derived foods such as dairy milk.