Some of today’s fastest-growing dairy and nondairy beverage categories speak to consumers’ desire for health and other functional benefits.

$5.5 billion

That’s the value the global kombucha (fermented tea) market is expected to reach by 2025. The forecast reflects a compound annual growth rate (CAGR) of 23% over the forecast period. Market growth is anticipated to be driven by innovations, flavor experimentation and increasing awareness regarding health benefits associated with kombucha consumption.


Source: “Kombucha Market Size, Share & Trends Analysis Report by Flavor, by Distribution Channel, by Region, and Segment Forecasts, 2018-2025,” Grand View Research, San Francisco.

$19.7 billion

That’s the value the global plant-based beverages market is forecast to reach by 2023, with a CAGR of 12% over the forecast period. Much of the projected expansion can be attributed to the growing popularity of vegan diets, especially among millennials.


Source: “Plant-based Beverages Market by Source, Type, Function and Region — Global Forecast to 2023,” MarketsandMarkets, Pune, India.


That’s the percentage of surveyed ready-to-drink coffee consumers who said their ideal bottled/canned cold coffee drink would help them relax. In addition, more than one-third (35%) of consumers said they are interested in ready-to-drink coffee products with added protein.


Source: “Functional Benefits Top off Attributes U.S. Consumers Look for in Ready-To-Drink Cold Coffee,” Mintel, Chicago.


That’s the projected CAGR for the global smoothies (dairy- and nondairy-based) market through 2023. The major growth drivers include increased adoption of a healthy way of living and changing consumption habits that involve skipping meals and using snack foods as meal substitutes.


Source: “Smoothies Market Share — Segmented by Smoothie Type, by Retail Types, by Geography — Growth and Opportunities, 2018-2023,” Mordor Intelligence, Hyderabad, India.