Consumption of plant-based drinks grew by almost 30% in the United States between 2014 and 2018, from 2.8 to 3.6 liters per person, according to a new report from Bath, England-based Zenith Global. Sales reached a value of $2.3 billion in 2018.

“The main drivers behind plant-based drinks’ popularity reflect consumer concerns and perceptions about lactose intolerance, digestive benefits, health attributes, animal welfare and environmental impact,” said Jose Saiz, Zenith Global consultant.

Zenith Global’s report, titled “USA Opportunities in Plant-based Drinks Report 2019,” segments the market between mature, broadening and emerging products, assessing how each has evolved and developed.

“Plant-based drinks closely match increasing consumer interest in healthier eating and sustainability, with several segments breaking into mainstream market appeal,” Saiz added.

Zenith Global predicts continued steady growth over the next five years, with further opportunities to innovate in plant types and to diversify in product ranges.

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