Ingredients, flavors, colors and toppings give consumers something to “scream about.” Not only will the ice cream category grow 37% over 2021, but consumers are loving the five most popular flavors: Chocolate, Cookies ‘N Cream, Vanilla, Strawberry and Chocolate Chip.
Brands could win over digital-savvy consumers by being more inventive in how they use colors to differentiate their products, creating aesthetically exciting and “like-worthy” food experiences.
Color, one of the most important sensory aspects of food, provides visual cues about quality and taste. It’s a product feature that brands can leverage to increase consumer appeal, win over new customers and inspire repeat purchase.
A natural red color is derived from lycopene extracted from tomatoes.
November 11, 2016
Shoppers would pay up to 47% more (or $2.20 a package) for flavored milk colored by natural ingredients, according to a survey by a supplier of natural colors.
Sethness’ new red-toned Class I powdered Caramel Color RT198 with a hue index of 6.0, provides a unique red-tone to a variety of food applications that require a reddish-brown appearance.
Chr. Hansen steps up its efforts in coloring foodstuffs to better support F&B customers making the switch to this next generation natural colors.
April 30, 2013
In order to better support food manufacturers take the leap to coloring foodstuffs, Chr. Hansen significantly steps up its efforts in this product segment.