Advertising and marketing of dairy foods - Articles - Page 3

Mudslinging with yogurt

Chobani comes out swinging at Dannon, Yoplait

Dannon takes Chobani to court. Yoplait also cries foul, but it engaged in its own comparison campaign.

January 11, 2016

Chobani accuses fellow New Yorker Dannon and Minnesota-based Yoplait of putting “bad stuff” in their yogurt. The reactions from Dannon and Yoplait were swift and predictable.

U.S. Postal Service has announced a new set of ice cream-themed Forever postage stamps

Special delivery

Here’s one stamp you won’t mind licking

Dairy gets its due with five new stamps that feature ice cream and dairy desserts.

January 5, 2016

The U.S. Postal Service’s new Soda Fountain Favorites stamps feature an ice cream cone, an egg cream, a banana split, a root beer float and a hot fudge sundae.

MyWebGrocer Dairies need to be selling their products online

Digital dairy

Why all dairy food and beverage brands should advertise and sell online

93 percent of online grocery orders actually include dairy products, and online sales for the dairy category have increased year-over-year by 14.3 percent.

January 4, 2016

Dairy suppliers might wonder if it is worth it to advertise and sell dairy products through online channels? Do consumers actually buy perishable items online? Will online grocery dramatically impact dairy suppliers? In short, the answer is yes.

Ad campaigns

Yup. It's for real. fairlife’s chocolate milk promotion has an Onion flavor

YUP! is the chocolate milk brand of Dairy Food's 2015 Processor of the Year. The milk launches in select markets in the Southeast and Northeast and will roll out nationally in 2016.

October 30, 2015

New flavored milk brand YUP! and digital media company Onion Inc. are calling on young adults to do nothing as part of their newly launched campaign.

Jock-o-late milk

For milk processors ‘Be like Mike’ is now ‘Be like Tony, Kevin, Kemba or Ryan’

Core Power, a post-workout recovery beverage, tackles Tony Romo. MilkPEP tips off a new campaign with Kevin Love.

March 20, 2015

MilkPEP and Core Power turned to the basketball court, the gridiron and the hockey rink to find celebrity endorsers.

Register rings

Advertising is heavy for cottage cheese, milk in June (National Dairy Month)

Cheese ad volume decreased 7% nationally from two weeks ago.

June 14, 2014

National Dairy Month-themed ads were in abundance this survey period. A number of ads offered dairy products as “2 for the price of 1” specials.

Get surreal

Sweet dreams are made of this. California processors say drink milk before bedtime

Those creative minds at the California Milk Processor Board have found a new usage occasion.

James Carper

March 27, 2013

A Spanish-language ad campaign from the California Milk Processor Board links positive dreams to drinking milk prior going to bed. Sounds crazy, but the spots are charming.

Free-standing inserts

Saputo's cheese brands promote memorable recipes in this week's FSIs

Treasure Cave blue cheese is a secret ingredient, Frigo Italian cheeses go into family favorites.

March 26, 2013

In the week before Easter, cooking with dairy products is a theme in this week's free-standing inserts. Saputo, Unilever, Sargento and Kraft show the way.

Free-standing inserts

Dairy brands promote pure ingredients, bold flavors in this week's FSIs

Dean's, Kraft, Edy's and WhiteWave are active in the free-standing inserts this week.

James Carper

March 20, 2013

Dean's shows how to cook with milk; Kraft touts its flavorful string cheeses; and Edy's unveils a new name for its fruit bars in the free-standing inserts for the week beginning March 17.

Free-standing inserts

Yogurt brands dominate the action in this week's FSIs

Dannon, Yoplait and Mountain High are among dairy marketers active in this week's free-standing inserts.

February 26, 2013

In this week's free-standing inserts, there are new toppings for Dannon's Danimals; new flavors for Yoplait's Greek 100; a protein claim from Mountain High; and Nabisco graham crackers filled with yogurt crème.