The holiday season is all about entertaining, so Prairie Farms said it is inviting everyone to “Party On Give On!” Through the end of the year, holiday merrymakers may enter the company’s online contest for a chance to win weekly prize packages filled with free coupons for a variety of dairy products. To get the party started, one lucky person each week will also win a grand prize package consisting of $100 in Prairie Farms gift coupons and a $100 MasterCard or Visa gift card.

As part of the campaign, the Edwardsville, Ill.-based dairy cooperative said it is also giving back to charities enrolled in its charitable giving program — “Our Caps,Your Cause.” Participants will be required to vote for an Our Caps Your Cause charity, and each week the top 31 charities, determined by the highest number of votes from contest entries, will receive 1,000 cap credits — that’s $50 for each charity.

Just in time for the holiday rush, Prairie Farms’ “Party On Give On” page is offering time-saving entertaining solutions, including videos and recipes from its own Chef Rob Lagerlof. The videos walk viewers through simple recipes and holiday drinks using Prairie Farms products such as sour cream, chocolate custard and cottage cheese.

“Party On Give On is about sharing the spirit of the holiday season with our customers,” said Rebecca Leinenbach, vice president of marketing and communications for Prairie Farms Dairy. “We invite them to support our local dairy farm families and vote for their favorite nonprofit organizations through Our Caps, Your Cause. It’s a win-win for our hard-working dairy farmers and charitable organizations.”

The Party On Give On campaign is being promoted through digital advertising and social media, including Facebook, Twitter and Instagram, the company said. Full details of the promotion can be found at: