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Gut health and protein ingredients have a long future runway. “The spike in usage of vitamins and zinc parallels the rise in consumption of immunity supplements and indicates growth potential for immune health innovation,” according to Unlocking Insights Into the Supplement Consumer: 2022 Trends and Opportunities, a whitepaper produced by Marketplace.
Grade A whey protein concentrate enhance cultured products, such as yogurt.
June 15, 2022
Suitable for a variety of applications in cultured products like spoonable yogurt, drinking yogurt, mousses, nutritional yogurt bars, and more, this whey protein concentrate is compatible with many of the brand's other health and wellness ingredients to deliver multi-functional benefits across many food and drink offerings.
Consumer interest in the healthfulness of the foods they eat has been growing for some time. Moreover, there is evidence that the COVID-19 pandemic has only ramped up consumer interest in foods that deliver health benefits.
By consuming snacks, consumers are meeting a wide range of personal needs ranging from indulgence and comfort to nutritional benefits and emotional considerations. Innovating with dairy ingredients plays an increasing role in this trend.
Paul McCartney famously bemoaned getting older when he asked, “Will you still need me, will you still feed me when I'm sixty-four?” Now almost 80 years old, McCartney still spent his last decade on tour (this author saw him perform in 2014) and often credits a healthy diet for his longevity.