YoBark is refrigerated and combines the creaminess of yogurt with the crunchy texture of Nature Valley Granola, offering a multi-sensory flavor experience, according to Dairy Management Inc. It is available at Albertson’s, Safeway and Walmart and will reach more retailers nationwide in the coming months.
The battle of dairy versus plant-based products continues to intensify with recent campaigns featuring celebrities on both sides of the coin. The “Got Milk?,” “Milk Does a Body Good” and newer campaigns have faced competition from “Ditch Milk” and other anti-milk advertising efforts.
Lactose-free milk remains a bright spot in the milk category. According to information from Dairy Management Inc., retail volume sales are up 11.6% in 2024 year-to-date (YTD) (through July 21), building on average annual growth of 11.4% from 2019 to 2023.
This year, through a collaboration with regional dairy councils that cover 21 states, donations in select U.S. regions will be directed to provide nutritious milk, cheese and yogurt to our neighbors in need.