Items Tagged with 'marketing for milk processors'

ARTICLES

The Dairy Alliance teams with motorsports star

The Dairy Alliance teams with motorsports driver Mason Walters

May 15, 2026

Milk’s Got Game, launched in 2024, showcases the benefits of milk and encourages individuals to choose it as their go-to for sports hydration and recovery. The campaign began by spotlighting collegiate athletes in football, basketball, and other disciplines. Now, it shifts gears to highlight non-traditional sports.


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BonneBouche.jpg

Vermont Creamery chooses new PR firm

Vermont Creamery is committed to supporting Vermont's agricultural heritage and the working rural landscape that characterizes farming communities, producing all products locally in Vermont with milk sourced from family farms.
October 4, 2023

360 PR+ will focus on equal parts education and inspiration, introducing new products and sharing Vermont Creamery's differentiating points of taste, craftsmanship and sustainability.


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smith foods
Milk rings

Milk helps to fuel Team USA on the road to Rio de Janeiro

MilkPEP’s partnership with the United States Olympic Committee provides a national platform to build consumer relevance and trust in milk while supporting Team USA athletes.
Julia Kadison
June 27, 2016
Here’s why milk brands should use the Team USA logo on their packaging and marketing materials: it increase brand perception and engagement, writes MilkPEP CEO Julia Kadison.
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Got time to volunteer?

USDA issues call to serve on the National Fluid Milk Processor Promotion Board

USDA is accepting nominations for board representation in four geographic regions: New England, the Southeast, the Midwest and Texas.
December 1, 2015

The USDA has issued a call for nominations to serve on the board of the National Fluid Milk Processor Promotion Board (also known as MilkPEP). Nominees for the regional positions must be active owners or employees of a fluid milk processor.


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Consumer marketing

Insights for dairy marketers: women want to be healthy; men actually do cook

Health and wellness is an important topic for all women, according to a new white paper. Kraft finds men involved in meal prep.
February 26, 2013

Two separate research studies that look at attitudes and motivations of women and men can help marketers of dairy foods hone their messages.
Anthem Worldwide wrote a white paper, “What Women Really Want From Health And Wellness.” Research by Kraft Cheese shows that today's dads are taking a more active role in the kitchen, as well as with food shopping, menu planning and meal preparation.
 


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Milk Processors Get Creative in Their Marketing

Other dairy processors are recognized for their marketing efforts to make milk the beverage of choice for breakfast, at Halloween parties and at sporting events.
September 10, 2012
Anthony Escobar, business manager of Super Store Industries, Lathrop, Calif., is the grand prize winner in MilkPEP’s annual awards program. Escobar demonstrated strong and effective efforts to increase awareness and grow milk sales using MilkPEP programs and resources. His entries showcased multi-faceted programs supported by well-rounded marketing efforts that creatively customized MilkPEP tools to reinforce Super Store Industries’ brand.
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