Van Leeuwen and Guinness team for ice cream at Whole Foods Market
Van Leeuwen and Guinness are bringing “Lovely Day for a Guinness” ice cream to Whole Foods Market stores nationwide beginning this month.
What began as a limited-edition scoop shop collaboration has proven clear national demand, earning its place in premium grocery and expanding Guinness’ footprint in the U.S. beyond the beverage aisle.
The collaboration reinforces Van Leeuwen’s position as a leader in culturally relevant flavor innovation - bringing together high-quality ingredients with unexpected, buzzworthy partnerships. Van Leeuwen is known nationally for out-of-the-box limited-edition collaboration flavors such as Hidden Valley Ranch, Kraft Macaroni & Cheese, BIGFACE Coffee Affogato in partnership with NBA All-Star Jimmy Butler and Espresso ice cream in partnership with singer/songwriter Sabrina Carpenter.
Van Leeuwen CEO and co-founder Ben Van Leeuwen said: “This is exactly the kind of collaboration we love - taking a really iconic flavor and translating it into something new using great ingredients. After seeing how much people loved it, expanding into Whole Foods just made sense.”
The ultra-creamy French-style ice cream infuses the unforgettable flavor of Guinness stout – roasted barley and a smooth, balanced finish – paired with rich chocolate chunks. The flavor is packaged in a custom pint-inspired carton that is instantly recognizable and unmistakably Guinness.
Inspired by the iconic 1950s “Lovely Day for a Guinness” ads, the collaboration bridges brand heritage with modern cultural relevance - reimagining how consumers experience Guinness today.
“This partnership is about more than flavor – it’s about bringing people together over a Guinness in a new way, because even the most timeless rituals can be enjoyed a little differently,” said Karissa Downer, Director of Guinness in the United States. “From a beautifully poured pint at the bar to one in your freezer, we’re always finding new occasions to enjoy a Guinness. Turns out, some great pints call for a spoon!”
The expansion into Whole Foods Market signals growing credibility within premium retail and contemporary food culture, demonstrating that Guinness can seamlessly travel across categories while remaining true to its identity.
“Lovely Day for a Guinness” ice cream will be available at Whole Foods Market locations nationwide starting in April for a suggested retail price of $7.99.
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
