High Road Ice Cream, an Atlanta-based maker of premium ice cream said it hired two Whole Foods Market veterans to help support the company’s continuing growth. Stephen Corradini, formerly vice president of Whole Foods Market South Region, is now High Road’s chief people and strategy officer.
Arthur Reynolds, formerly associate coordinator of grocery for Whole Foods Market, is now High Road’s director of sales and category management.
Corradini and Reynolds served at Whole Foods for more than 30 years combined, High Road said, playing critical roles in growing the grocer’s business in the southeast and national markets.
“I am deeply honored and very excited to join the High Road team,” Carradini said. “When I first met Keith [Schroeder, High Road’s CEO and founder] in 2011, I quickly became an advocate of his vision for a company with a deep commitment to quality and innovative thinking that also gives back to its stakeholders. That vision hasn’t changed, and I am thrilled to be able to help High Road continue to evolve and succeed.”
In addition, High Road said it named Joel Johnson, senior finance leader with Owens Corning and Danaher, director of finance and controller. It also named Justine Zarch, formerly a marketing executive with Rollins, Inc., chief of Staff. And the company retained Mark Feinberg, a former High Road board member and advisor, as its full-time chief operating officer.
In 2017, High Road said it expanded into numerous grocery chains, including Stop & Shop, Wakefern and Safeway. It also became the manufacturer of record for two major retailers’ private label ice cream programs and recently introduced an ice cream sandwich lineup.
High Road said it completed a 50,000-square-feet expansion adjacent to its current facility, which will support its aggressive growth plans.