Magnum Ice Cream is sponsoring the Coachella Valley Music and Arts Festival, delivering the brand's signature indulgence to the festival grounds. 

Magnum will host an exclusive experience for Coachella VIP pass holders — a signature spray bar activation that allows guests to customize a Magnum Ice Cream Bar with edible spray paint inspired by their festival outfit, offering cool, fashion-forward indulgence in the desert heat.

In addition to these experiences, all festivalgoers can enjoy frozen desserts from The Magnum Ice Cream Co. portfolio, including Magnum, Popsicle, Yasso, Klondike, and Good Humor, available for purchase at select locations throughout the Coachella grounds.

"Magnum has long shown up at the intersection of culture, fashion and music, and Coachella is where all of those worlds come together," said Bentley King, Head of Marketing Operations, U.S. at The Magnum Ice Cream Co. "Being the festival's first-ever frozen dessert sponsor allows us to bring the premium indulgence of Magnum to the desert in a way that feels true to the spirit of Coachella."