”At The Magnum Ice Cream Co., we believe AI will be a catalyst for unlocking the next generation of food innovation,” said Zbigniew Lewicki, Chief Research, Design and Innovation Officer at TMICC. “Partnering with NotCo allows us to explore how advanced AI tools can help us solve complex formulation challenges faster and more precisely, while keeping consumer needs at the heart of everything we do. We believe that the real magic happens when AI, robotics, and human expertise come together, each exceptional on its own, but exponentially more powerful in combination."

 As TMICC’s innovation partner, NotCo is using its cutting edge, end-to-end AI platform, Giuseppe AI, to provide AI-guided innovation and product design. Already used by some of the world’s largest food and beverage CPG companies, NotCo’s technology represents the first vertical-specific foundational model for the CPG industry, establishing a new paradigm of domain-specific AI infrastructure. The platform is trained on a unique, high-quality, proprietary dataset of food and consumable properties accumulated over a decade. TMICC will leverage Giuseppe AI’s experience to solve complex, high-value formulation and product development challenges in record time as a means for driving growth through rapid innovation cycles. 

 “It's extraordinary that 10 years after we first envisioned AI transforming everything, we're now helping, among others, the world's largest ice cream company overcome their most complex growth and innovation challenges,” said Matias Muchnick, Co-Founder and CEO of NotCo. “As we look ahead to our next chapter, we’re beyond excited to partner with TMICC and supercharge its innovation roadmap with our AI technology.”