Danone partners with the Big Ten Conference
Courtesy of Danone North America
Danone announced a multi-year partnership with the Big Ten Conference to advance nutrition with its Oikos high-protein yogurt and Silk plant-based beverage brands.
Together, both organizations will use the power of sports to bring health through food to Big Ten communities and fans across the U.S. As the first official yogurt and plant-based beverages partner in the Conference's history, Danone will explore nutrition needs of students and identify ways to bring its expertise and expand product access to the Big Ten ecosystem.
"Led by our world-class research and innovation team and nutrition scientists, by bringing Oikos and Silk to Big Ten campuses, we're providing nutrient-dense products that help students and athletes thrive — on campus and beyond," said Dan Magliocco, president, Danone North America. "This partnership with the Big Ten extends Danone's global legacy of leveraging cutting-edge nutrition science and innovation to bring health through food to as many people as possible."
Throughout the partnership, Danone will prioritize:
- Brand Activations: Bring Oikos and Silk, Danone's leading complete protein yogurt brand and #1 plant-based beverage brand, to life through activations, athletic events and retail promotions – fueling the nutrition needs of Big Ten audiences.
- Nutrition Access: Build on existing programs to reach more students with accessible, nutritious food options that support overall well-being.
- Tailored Campus Programs: Work directly with health leaders across Big Ten campuses to share nutrition science expertise, learn and listen and design initiatives that reflect real needs and lifestyles.
- Education and Innovation: Create programs and learning tools to help students build lifelong healthy habits.
"Our students and communities deserve the best when it comes to their health," said Dr. James Borchers, Chief Medical Officer, Big Ten Conference. "This partnership with Danone is not only about access — it's about fueling potential. By tackling challenges like food insecurity and expanding nutrition education, we're helping students build habits today that will support them for years to come."
"The Big Ten Network is proud to team up with Danone, a partner who shares our passion for elevating the fan experience while promoting healthier choices," said BTN President François McGillicuddy.
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