“One of my passions is helping to make it easier for people to take control of their health, through simple, actionable advice,” said Amanda Blechman, Registered Dietitian and Director of Nutrition & Scientific Affairs at Danone North America. “We know that Reddit has become a powerful hub for health conversations, and a place people go to search for information, so I’m looking forward to using this platform to get to meet consumers where they’re actively seeking health resources, with evidence-based facts they can trust.”   

As part of its mission to bring health through food to as many people as possible, Danone North America is at the forefront of unlocking the health benefits of yogurt. In March 2024, the U.S. Food and Drug Administration (FDA) announced the first-ever qualified health claim for yogurt in response to a petition by Danone North America. The claim in its entirety states, “Eating yogurt regularly, at least 2 cups (3 servings) per week may reduce the risk of type 2 diabetes, according to limited scientific evidence.” This claim provides practical, actionable information for Americans to help reduce their risk of developing type 2 diabetes through an easily achievable, realistic dietary modification.  

Danone North America is also working to meet the evolving needs of consumers through innovation, offering delicious options that support people’s health goals, including Light + Fit Original, Light + Fit Greek, Oikos Triple Zero, Activia Zero 0g Added Sugar, Activia Proactive, and Dannon Plain Low-fat and Nonfat yogurt. When portioned according to the ADA’s Diabetes Plate, yogurt is considered a quality carbohydrate. And, it is important for people to select yogurt that has lower or no added sugar. 

To bring awareness in November, Danone invites consumers to join the upcoming AMA, ask their nutrition-related questions about type 2 diabetes risk reduction, and receive nutrition tips from a reliable and credentialed resource.  

Danone North America will also be launching targeted campaigns on Reddit to promote its expert-led AMA, fostering direct engagement on diabetes-related nutrition. This will be complemented with diabetes-focused continuing education opportunities for health care professionals to help them better serve their patients and audiences, sponsored social posts from credible voices in the diabetes space, retail online display, search ads and Walmart yogurt category takeovers leveraging shopper data to reach consumers interested in healthy snacking and diabetes risk reduction.