The past year has ushered in a new, virtual normal that has many people clamoring for opportunities to express themselves. “In the spirit of finding creative ways to express yourself fully and authentically” — International Delight, a brand of White Plains, N.Y.- and Broomfield, Colo.-based Danone North America that is known for celebrating uniqueness through flavor — said it is partnering with comedian, actor and champion of self-expression Bob the Drag Queen. The partnership aims to inspire fans to turn routine moments into celebrations of their truest selves — even through a digital screen.
“We know that self-expression can come in small but impactful moments, like adding the perfect amount of your favorite creamer to your coffee, or big moments, like taking the stage,” said Leora Kelley, senior brand manager for the International Delight nondairy creamer brand. “We’re thrilled to partner with Bob the Drag Queen, who celebrates expression in many forms, to help fans bring those moments to life when we’re often only getting a neck-up view of our friends, family and coworkers.”
With Bob the Drag Queen, winner of RuPaul’s Drag Race Season 8, International Delight said it is helping fans find that time for self-expression, whether their stage for the day is a flashy venue or their home office.
“It can be hard to be your truest self on a virtual screen; it’s definitely not the stage I’m used to,” said Bob the Drag Queen. “That’s why I’m excited to partner with International Delight — whose coffee creamers start my day with a personal party each morning — to share how to spark a self-expression celebration in our virtual routine, even when your look is all party on top and pajamas on the bottom.”
Fans and coffee lovers may check out International Delight’s and Bob the Drag Queen’s pages on social (@indelightand and @bobthedragqueen, respectively) to follow along for more tips on finding room to party in their coffee and life. In addition to partnering with Bob the Drag Queen to help fans authentically express themselves, International Delight said is also launching its “Room to Party” creative campaign with a series of spots highlighting how its variety of coffee creamer flavors can unlock consumers’ room to party every day. Check out the new spots here.
International Delight said it offers dozens of flavors of coffee creamer, from classic French Vanilla to limited-edition Fruity and Cocoa Pebbles and even zero-sugar varieties.