Baskin-Robbins debuts Cake in the Box
Courtesy of Baskin-Robbins
Baskin-Robbins debuted Cake in a Box, a new lineup of indulgent, layered ice cream cakes designed for convenience, sharing, and any occasion.
Available nationwide now, Cake in a Box delivers everything you love about ice cream cake: layers of cake, ice cream, toppings and whipped topping all packed in a resealable box that travels well, stores easily, and makes it easy to slice, serve, save, and enjoy again, the company said.
To mark the introduction of a brand-new cake line, Baskin-Robbins is launching two Cake in a Box creations:
• M&M’S with Cookie Dough: Layers of confetti cake and Chocolate Chip Cookie Dough ice cream loaded with M&M’S milk chocolate candies and chunks of cookie dough; all topped with fluffy whipped frosting and a rich fudge drizzle.
• Cookie Crave: A chocolate lover’s dream with layers of chocolate cake and OREO Cookies ‘n Cream ice cream, packed with cookie dough and crushed OREO pieces, then finished with whipped frosting and a generous drizzle of fudge.
“Cake in a Box is our fresh take on ice cream cake,” said Nicole Boutwell, vice president of Brand Marketing & Culinary at Baskin-Robbins. “It delivers on flavor, convenience, and portability. When this box shows up, the celebration officially starts!”
Cake in a Box will be available for $29.99 for a limited time.
Also now available is the new Flavor of the Month, M&M’S Monster Cookie, a sweet and salty scoop that brings the cookie jar to your cone. This brown sugar ice cream is jam-packed with M&M’S MINIS milk chocolate candies, cookie dough pieces, and peanut butter cookie swirls for a rich, gooey, crunchy bite that tastes just like an oven-fresh cookie. It’s also available as a shake if you prefer to sip your sweets, the company noted.
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