Dairy Foods logo
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
Dairy Foods logo
  • NEWS
    • DAIRY REGULATIONS
  • PRODUCTS
    • New Products
    • Butter
    • Cheese
    • Cultured Dairy
    • Frozen Desserts
    • Ice Cream/Novelties
    • Milk
    • Non-Dairy Beverages
    • Sales Data
    • Whey, Milk Powder
    • Dairy Alternatives
  • INGREDIENTS
    • Cocoa
    • Colors/Flavors
    • Cultures/Enzymes
    • Fiber
    • Gums, Stabilizers, and Texturants
    • Inclusions
    • Omegas/Lipids
    • Prebiotics
    • Probiotics
    • Sweeteners
    • Other
  • OPERATIONS
    • SUSTAINABILITY
    • Equipment
    • Processing
    • Packaging
    • Food Safety & Sanitation
    • Membrane Technology
  • MEDIA
    • Dairy Foods TV
    • Podcasts
    • Webinars
  • DIRECTORIES
    • Buyers Guide
    • Dairy Plants USA
  • MEMBRANE FORUM
  • MORE
    • Associations
    • Dairy Foods' News & Views Newsletter
    • Blogs
    • Case Studies
    • Classifieds
    • Custom Content & Marketing Services
    • Dairy Foods Store
    • Market Research
    • Supplier Spotlights
    • Tradeshows and Events
    • Strategy Guides
  • AWARDS
    • Dairy Plant of the Year Award
    • Breakthrough Award
    • Dairy Processor of the Year
  • EMAGAZINE
    • eMagazines
    • Archive Issues
    • Contact
    • Advertise
    • SIGN UP!
    • Columnists
    • Dairy 100
    • State of the Industry Report
    Dairy Processor News

    GoodSport expands to Midwestern Costco locations

    GoodSport expands Costco presence

    Courtesy of GoodSport

    July 10, 2025

    GoodSport is now available in Costco Wholesale across Texas, Oklahoma, Louisiana, Arkansas and Kansas. This regional expansion represents a major step forward for the brand as demand for clean, science-backed hydration continues to grow, the company said. 

    For the Costco launch, GoodSport created its first variety pack. The 15-pack case offers three flavors: Strawberry Lemonade, Lemon Lime and Fruit Punch, in a larger format built for families, teams and athletes who train hard and want proven hydration.

    Unlike most sports drinks, GoodSport contains no artificial flavors, sweeteners or dyes.

    “This is a big moment. Not just for our brand, but for anyone who’s been looking for better hydration without compromise,” said GoodSport founder Michelle McBride. “Athletes shouldn't have to choose between clean ingredients and performance. At GoodSport, we deliver both.”

    Pro football tight end Jake Ferguson exclusively uses GoodSport so he can bring his best when it counts.

    “When it comes to training and performance, hydration is key,” said Ferguson. “If you’re not hydrated, you can’t go play to your fullest potential. You’ll never be able to bring your all for the second half of the game because your body just won’t let you.”

    KEYWORDS: energy drink energy drinks hydrating beverage

    Share This Story

    Looking for a reprint of this article?
    From high-res PDFs to custom plaques, order your copy today!

    Recommended Content

    JOIN TODAY
    to unlock your recommendations.

    Already have an account? Sign In

    • Lifeway Organic Kefir in different flavors inside a refrigerated grocery shelf.

      Dairy Foods names Lifeway Foods 2025 Processor of the Year

      Lifeway Foods donates $10,000 to wildfire victims,...
      Dairy Processor News
      By: Brian Berk
    • Two female farmers are standing in a field, holding a large milk canister, looking at several cows at dairy farm.

      Honoring Women Leaders Shaping the Dairy Industry

      For the fourth consecutive year, Dairy Foods is proud to...
      Innovation
      By: Barbara Harfmann
    • Main feature for State of the Industry with dairy products album cover with a gradient circular--patterned backgorund.

      2025 State of the Dairy Industry

      Welcome to the 2025 State of the Industry report. For...
      Ingredients for Dairy Processors
    Manage My Account
    • eMagazine Subscription
    • Dairy Foods News & Views Newsletter
    • Online Registration
    • Manage My Preferences
    • Subscription Customer Service
    • Connect with Dairy Foods

    More Videos

    Popular Stories

    Close up of a whipped frozen dessert with a light green color.

    The keys to high-protein dairy formulations

    A young Asian mother holding her son and a sippy cup, an older woman is in the blurred background.

    Finding the right infant formula is crucial to a baby’s growth and development

    A row of Frios Gourmet Pops with a tie dye pattern as a background.

    How Frios Gourmet Pops delivers happiness

    Outlook Report: Women in Dairy

    Products

    Probiotic Ice Cream: Science and Technology

    Probiotic Ice Cream: Science and Technology

    See More Products
    Let's Talk Dairy podcast promo

    Related Articles

    • Ruby Jewel.jpg

      Ruby Jewel's Oatmeal Butterscotch coming to Northeast Costco locations

      See More
    • PROOF Costco

      PROOF Hard Ice Cream Chocolate Espresso Martini available at Costco locations

      See More
    • Winder Farms now at Costco locations

      Winder Farms eggnog now sold at Utah Costco locations

      See More

    Related Products

    See More Products
    • icecream.gif

      Tharp & Young on Ice Cream: An Encyclopedic Guide to Ice Cream Science and Technology

    • From Milk By-Products to Milk Ingredients: Upgrading the Cycle

    • GlobalData_Consumer.jpg

      Milk (Dairy & Soy Food) Market in the United States of America - Outlook to 2024: Market Size, Growth and Forecast Analytics

    See More Products

    Related Directories

    • Whey To Go

    • Glanbia Foods Inc. (Gooding, ID)

    ×

    Stay ahead of the curve. Unlock a dose of cutting-edge insights.

    Receive our premium content directly to your inbox.

    SIGN-UP TODAY
    • RESOURCES
      • Advertise
      • Contact Us
      • Directories
      • Store
      • Want More
    • SIGN UP TODAY
      • Create Account
      • eMagazine
      • Newsletter
      • Customer Service
      • Manage Preferences
    • SERVICES
      • Marketing Services
      • Reprints
      • Market Research
      • List Rental
      • Survey/Respondent Access
    • STAY CONNECTED
      • LinkedIn
      • Facebook
      • YouTube
      • X (Twitter)
    • PRIVACY
      • PRIVACY POLICY
      • TERMS & CONDITIONS
      • DO NOT SELL MY INFORMATION
      • PRIVACY REQUEST
      • ACCESSIBILITY

    Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

    Design, CMS, Hosting & Web Development :: ePublishing