Winder Farms eggnog now sold at Utah Costco locations
Winder Farms launched its eggnog in Costco warehouses.
"We hope to reach more of our customer's demand for our products by making them available in more places. There is a lot of overlap between our target demographic and that of Costco's so it's natural to be there." Said Winder. "This is a test run to see how it goes. I'm sure Costco will be pleased with the result. Consumers love our Eggnog! We're grateful to have the opportunity to work with a great retailer like Costco," Company Chairman and CEO, James Winder said.
Winder Farms Eggnog is now in three Wasatch Front, Utah, Costco locations. "If the eggnog sells-out quickly, hopefully Costco will keep ordering throughout December," said Winder. The three locations include Bountiful, Murray and Salt Lake City, which is the largest Costco in the world. Winder hopes that, if the Costco test-run goes well, they will be invited to supply not only eggnog but also their award-winning chocolate milk to all 13 Costco locations along the Wasatch Front next year. "Nothing is guaranteed but we hope Costco will want to grow with us next year," Winder shared.
Either way, the 145-year-old business plans to continue to recapture its past home delivery customer base with greater distribution, including other new retail partnerships currently in the works, to make its famous products more accessible to its past or "would-be" home delivery customers.
"We have a very loyal customer base, and we intend to make our products as available as possible to that base and other like-minded customers," said Winder.
Winder's eggnog product is differentiated from other eggnog products sold at Costco and some other grocery stores because it is considered "fresh" or pasteurized but not ultra-pasteurized.
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