PHX launched its ready-to-drink beverage, which offers 700mg of electrolytes and 200 mg of natural energy from green tea. It includes100% daily value of eight essential vitamins with zero sugar.

PHX is produced by One 11 Brands, a new start-up incubator led by Founder and General Manager Daniel Blake that is focused on innovation within the functional beverage sector. PHX is supported by entrepreneur and Barstool Sports founder Dave Portnoy.

The launch will feature six flavors: Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry and Orange.

Today’s consumer demands more from their functional drinks–they want an energy drink that does more than just energize or a sports drink that does more than hydrate. But the functionality they care most about wasn’t available in one beverage. That’s why we created PHX, a first-of-its-kind multi-functional drink that combines elite hydration, natural energy, ande ssential vitamins all in one," said Blake.

“People count on me to be straight with them, so I only get behind products I really believe in. PHX is legit. It keeps you going when you’re grinding it out and tastes better than the competition," said Portnoy. "Daniel and his team have nailed it with something different here. I’m all in.”