The ready-to-drink (RTD) beverage market is evolving, with cold brew and refrigerated coffee on the rise, while traditional coffee and juice face declines. Health-conscious consumers are favoring lower-sugar options, pushing brands to adapt. Discover the thriving segments and strategies that are shaping the future of delicious and nutritious drinks.
PHX is produced by One 11 Brands, a new start-up incubator led by Founder and General Manager Daniel Blake that is focused on innovation within the functional beverage sector.
In 1959’s “The Sound of Music,” Governess Maria (Julie Andrews) teaches the Von Trapp children how to sing "Do-Re-Mi." From the first strains all the way to “T,” the music scale’s highest note, in “Tea, a drink with jam and bread,” the youngsters learn how to sing “a million different tunes by mixing up the notes.”
The ready-to-drink (RTD) coffee and tea beverage categories experienced some hiccups in the past year. Results ranged from mixed to negative in all subcategories, according to data provided by Circana, a Chicago-based market research firm.
Portland, Ore.-based organic kombucha and tea producer Brew Dr. says it expanded its popular Uplift yerba mate product line with a new Sweet Mint flavor.