f’real is remixing the flavors of summers past and present with a new lineup of offerings.

Available this summer at more than 20,000 retailers nationwide, f’real announced a new limited edition Brown Sugar Latte Milkshake and the permanent return of two fan-loved flavors: Strawberry Shortcake and Cinnamon Churro.

Leading the lineup of craveable summer sips is the new Brown Sugar Latte Milkshake, available for a limited time starting this month. The smooth and creamy shake delivers a bold twist on an all-time consumer favorite coffeehouse staple — combining the warm notes of toasted brown sugar with rich coffee flavors. Each Brown Sugar Latte Milkshake contains 100 mg of caffeine to give summer sippers a deliciously energizing boost.

In response to overwhelming consumer demand, f’real is bringing back two of its most requested limited-time flavors:

• Cinnamon Churro Milkshake – First launched in spring 2024, this shake went viral on social media, racking up more than 3M total views across Instagram, TikTok, and Facebook. The BIY frozen blend emulates a churro, made with real milk and packed with sweet, cinnamon-spice. It's a creamy frozen treat with subtle hints of vanilla, a light blended texture and comforting cinnamon and sugar essence that satisfies sweet cravings. “You need to bring churro back,” fans demanded—and now, it’s here to stay.

• Strawberry Shortcake Milkshake – A dreamy blend of real strawberries balanced with real milk, and airy shortcake flavors, this nostalgic shake first dropped in 2023 and immediately earned cult-favorite status. With 84% of consumers saying they love or like this flavor3 and TikTok comments like “I’ll cry if it goes away” and “please bring back strawberry shortcake!”, f’real is making sure no one misses out on this sweet throwback treat again.

“From the bold energy of Brown Sugar Latte to the comforting warmth of Cinnamon Churro and the fruity nostalgia of Strawberry Shortcake, the two additions to our core flavors and new summer limited time offering reflects the way consumers experience flavor today—creative, nostalgic, and always craveable,” said Rich Products Corporation Vice President of Customer and Consumer Marketing, Megan Grinstead. “It’s the perfect blend of now and then. Whether Gen Z, Millennial or a Baby Boomer, consumers continue to look for indulgent ‘treat yourself moments’ when it comes to desserts and our consumers have shown not only a love for innovation but also flavors that remind them of their childhood. With our new summer offerings, we’re excited to provide a wider variety of customizable BIY beverages that can complement their summer memories.”

Each 12-ounce f’real milkshake is $3.99 and will be available in June in more than 20,000 retailers locations nationwide, from convenience stores to college campuses and movie theaters, including Maverik, Kwik Trip, Circle K, Yesway and more.