Yancey's Fancy teams with PBR for Pabst Blue Ribbon Beer Flavored Cheese
Courtesy of Yancey's Fancy
Pabst Blue Ribbon (PBR) and Yancey’s Fancy introduced Pabst Blue Ribbon Beer Flavored Cheese.
"Inspired by PBR’s unexpected foray into cheese-making during Prohibition, and Yancey’s notoriety as a House of Flavor, this partnership blends two of America’s great traditions: beer and cheese. The result? A bold, flavorful cheddar that brings a unique spin to everything, from charcuterie platters to epic grilled cheeses, heartwarming mac and cheese, or just a midnight snack straight from the fridge," stated Yancey's.
“Yancey’s history with cheese-making crossed with the legacy of Pabst Blue Ribbon creates a nostalgic tip of the hat to the long history of cheese and beer as counterparts. They did a killer job with the flavor profile, honing the notes of PBR to sit well with the tang of the cheddar. The combo of beer and cheese is unmatched, making this collaboration something that people need to try,” said Hunter Cox, brand manager of Pabst Blue Ribbon.
Pabst Blue Ribbon Beer Flavored Cheese is now rolling out in supermarkets nationwide. After an initial launch with a local grocery chain in New York State, the cheese is steadily expanding into stores across the country.
“The Yancey's brand is known for robust flavored cheese, so when the Pabst team approached us, we were thrilled to create a truly unique cheese,” said Yancey’s CEO, Eric Cosnoski. “We spent 6 months meticulously refining the taste and mimicking the nuanced botanicals to capture the complex taste experience of drinking a PBR. If you are a PBR fanatic, this will be your new favorite cheese.”
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