Kerrygold teams with Native Denims for new jeans
Courtesy of Kerrygold
Just in time for St. Patrick's Day, Irish brands Kerrygold and Native Denims are announcing a new collab that solves the age-old mystery, what is that extra little pocket in jeans really for? The answer: these pockets were meant to carry gold (Kerrygold cheese snacks, that is), the companies say.
According to Irish folklore, cheese was hidden in clothing to fend off mischievous faeries. Fortunately, your jeans have always been prepared for your snacking needs – and whether you're superstitious or not, having a delicious snack at any time is always good luck.
"Introducing the Kerrygold x Native Denims Cheese Pocket Jeans, a custom pair of jeans every Kerrygold enthusiast will want to add to their closet. The exclusive, limited-edition production has a designated pocket for cheese lovers to get their fix on the go. Kerrygold Cheese Snacks, available in a convenient and snackable format, fit perfectly into the smallest pocket of these bespoke Kerrygold x Native Denims jeans – or as we like to refer to it, the 'cheese pocket.'"
"Kerrygold cheese snacks were designed with superior snacking in mind, providing our community with the great taste of Kerrygold in a pocket-sized, pack," said Kate Saul, Vice President, Marketing at Ornua Foods North America. "Now we've partnered with fellow Irish brand, Native Denims, to showcase how perfectly portable our cheese snacks can be – because once you've discovered the perfect cheese snack, you'll want the perfect spot to have it with you wherever you go."
The collaboration is a new endeavor for Kerrygold.
"We put a focus on the smallest pocket of our denim jeans, giving it an elevated design worthy of holding beloved Kerrygold cheese snacks," said Dave Cesari, managing director at Native Denims. "We're proud to partner with Kerrygold, a brand who like us, has put quality Irish goods on the map."
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
