"As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver 'spoonfuls of fun' with every bite by crafting experiences that go beyond just product," said Dan Kilcoyne, president and CEO of Mini Melts. "The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers."

"At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure," said Jasmeet Chawla, senior vice president of merchandising at 7-Eleven (Center of Store and Services). “The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.”