Mini Melts USA launched Fruity Cereal Crunch, a colorful new flavor inspired by the fruity breakfast cereal generations of Americans grew up loving.

The launch comes as nostalgic flavors continue to dominate food and beverage innovation, with cereal milk emerging as a favorite across desserts, coffee drinks, and frozen treats.

Fruity Cereal Crunch features Mini Melts' first cereal milk-flavored ice cream beads, blended with crunchy fruity cereal flakes for a playful combination of creamy sweetness and satisfying crunch in every bite, the company states.

"Consumers are looking for flavors that feel both familiar and exciting," said Ilana Fischer, CEO of Mini Melts USA. "Cereal milk has become a beloved flavor because it instantly connects people to childhood memories. Fruity Cereal Crunch takes that nostalgic experience and transforms it into something uniquely Mini Melts with our signature beaded ice cream texture."

To celebrate the launch and National Ice Cream Day on July 19, Mini Melts is giving fans the chance to win the ultimate ice cream prize through the Mini Melts Deep Freeze Sweepstakes. From now through July 18, consumers can find a QR code on the underside of the lid of most Mini Melts cups, scan the QR code to arrive at the sweepstakes entry page, and follow the on-screen instructions to enter.

Fruity Cereal Crunch is available at national retailers such as 7-Eleven, CVS and Walgreens, as well as family entertainment centers, zoos, aquariums, go-kart venues, travel centers, rest stops and other attractions.