Launching in early Summer 2025 just in time for peak ice cream and Slurpee drink season, Mini Melts Slurpee Blue Raz will be available at participating 7-Eleven, Speedway and Stripes locations nationwide.
Overall, ice cream/sherbet sales rose by 3% year over (YoY) to $8.6 billion for the 52 weeks ending Aug. 11, according to Chicago-based market research firm Circana. Unit sales picked up 0.5% YoY to 1.84 billion.
Brisk Iced Tea, Purchase, N.Y., promoted a new video game on limited-edition 1-liter bottles sold in 7-Eleven stores in April and elsewhere in May and June.
