Mars Wrigley, Newark, N.J., says it is delivering better moments and more smiles to ice cream fans by announcing the arrival of its newest innovation — M&M'S ice cream Holiday Fun Cups. On shelves this month, the offerings are filled with vanilla-flavored ice cream and a chocolate swirl and are mixed with plenty of festive red and green M&M’S Minis.
According to Mars Wrigley, recent research has shown that Americans no longer view ice cream as a treat just for the warmer weather, with 48% of consumers admitting to keeping ice cream in their freezer year round and nearly a quarter (22%) of ice cream sales occurring during the winter.
"We know that Americans enjoy ice cream all year round, not just during the warmer months, so we wanted to deliver something special to fans for the holidays," says Jayesh Shah, marketing director for Mars Ice Cream. "This year, ice cream and M&M'S lovers alike can celebrate the season with the flavors they know and love, but now with an additional hint of excitement and festive joy with our M&M'S ice cream Holiday Fun Cups."
Mars Wrigley says M&M'S ice cream Holiday Fun Cups began rolling out in October 2021 at retailers nationwide in packs of 10. The treats join the current M&M'S ice cream portfolio, which includes M&M'S ice cream cones, M&M'S ice cream Fun Cups and M&M'S ice cream cookie sandwiches.