It can be used to replace paprika oleoresin emulsion (E 160c) and Sunset Yellow (E 110) while supporting completely clear and clean label declarations. EXBERRY Shade Vivid Orange is created using physical processing methods and without the use of chemical solvents. As a result, it is classified as a food ingredient rather than an additive in many parts of the world and does not require E numbers. It can be described as “paprika oil” under EU and Chinese regulations and “paprika oil emulsion” in Australia and New Zealand. In the United States, it is listed as “paprika (color).”

Available in addition to an oil-soluble option for fat-based products, the Shade Vivid Orange range now makes it possible for manufacturers to maintain clean ingredient lists in almost any food application.

“There is growing global demand for cost-effective, high-performing coloring ingredients that deliver bright orange hues. We are delighted to now be able to provide an ideal solution in EXBERRY^® Shade Vivid Orange. The new color fits perfectly with our commitment to delivering 100% plant based, non-GMO, responsibly sourced coloring ingredients, made using the most natural processing methods possible," said GNT Product Manager Frank Engel said.