Chobani makes executive appointment
Chobani LLC named Hans Neubert chief design officer. Neubert will spearhead design strategy, driving innovation throughout the customer experience journey. He will lead a multidisciplinary function to shape the Chobani ecosystem, encompassing brand experience, design innovation, retail, hospitality, and our diverse workplaces.
"From day one, we've had a clear vision: making better, more nutritious, natural, and delicious food – accessible to everyone. Design has and will play a vital role in bringing our vision to life – creating an emotional connection to everything we craft, the places we work, and how we invite people to experience what we're all about," said Chobani CEO Hamdi Ulukaya. "What I love about Hans is his curiosity and how he tackles problems from new and different angles, always delivering inspiring and beautiful results. I can't wait to see what we create together."
Neubert brings a wealth of experience from his leadership roles at prominent creative agencies and design organizations, including Gensler, Frog Design, Huge, and VSA Partners. His work has spanned six continents, transforming product, brand, and customer experiences for both start-ups and Fortune 100 companies. His insatiable curiosity and unique approach to problem-solving have consistently yielded inspiring and impactful results.
Growing up near Hamburg, Germany, in a small farm town, Neubert shares roots similar to those of Chobani itself. He lives in Brooklyn, N.Y., with his wife Tika and their daughters, Cleo and Esme.
"I am delighted to join Chobani and be part of a company that has made such a positive impact on the food industry and the world at large. Chobani's commitment to social good, sustainability, and innovation provides a powerful platform for design to make a meaningful difference. I look forward to helping drive the company's creative vision and furthering our shared mission of making good food for all," said Neubert.
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