FrieslandCampina makes executive appointment
Martina Müller is the new managing director of FrieslandCampina Iberia, Italy and France. With her official appointment this October, Müller faces the challenge of continuing to expand the business strategy in three strategic territories for the dairy company.
Müller has been appointed as the new managing director after nine years in the Marketing and Sales departments of the cooperative. She started her career at the company in 2015 as part of the B2C team and joined the B2B segment in 2018.
She currently held the role of Commercial Director QSR and Coffee & Tea at FrieslandCampina Professional, where she was responsible for key and strategic accounts such as McDonalds and Burger King, among others, and has excelled in driving strategic partnerships that have greatly benefited FrieslandCampina.
Martina Müller studied Business Administration at IE Business School and London Business School and has more than 19 years of experience in marketing and business administration. She has developed her professional career in companies such as Mondelez and Pepsico in Brazil, as well as Reckitt-Benckiser in the United Kingdom.
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