Chobani expands high-protein line
Chobani Introduced High Protein, a line of high protein Greek Yogurt cups and drinks made with only natural ingredients, real fruit, and 0g added sugar.
Chobani High Protein products are crafted using a traditional Greek Yogurt-making process and high in naturally occurring vitamin B12. The suite of Chobani High Protein products includes:
- Chobani 20G Protein Greek Yogurt: 6.7-oz cups available in Vanilla, Strawberry Kiwi, Mango, Raspberry Lemon, and Cherry Berry. Suggested retail price (SRP): $1.99.
- Chobani 15G Protein Drinks: 7-fl. oz single-serve drinks available in Strawberries & Cream and Tropical Punch. SRP of $1.99.
- Chobani 20G Protein Drinks: 10-fl. oz single-serve drinks available in Strawberries & Cream, Mixed Berry Vanilla, Vanilla, Cookies & Cream, Peaches & Cream, and Cherry Vanilla. SRP of $2.79 single serve; $9.79 4-pack.
- Chobani 30G Protein Drinks:14-fl. oz single-serve drinks available in Strawberries & Cream and Vanilla Ice Cream. SRP of $3.79.
According to Chobani, the new line offers time-pressed consumers a complete, customizable, and convenient approach to protein. "Thanks to the portable, single serve packaging of Chobani High Protein Greek Yogurt cups and drinks, it has never been easier to get complete, natural protein on the go to power up early morning wakeups, afternoon pick-me-ups, or post-work workouts," the company said.
"The desire for high protein, lower sugar offerings has moved beyond the hardcore fitness community and made its way to the mainstream consumer," said Chobani Chief Innovation Officer Niel Sandfort. "This is a good thing. Underneath the desire for more functional food is a shift in mindset where strength and positive nutrition, namely protein, is taking the place of calorie deprivation and cardio. As consumers seek out more functional foods to meet their goals, Chobani High Protein products deliver an affordable, tasty solution with dynamic flavors and a variety of formats and protein levels, all made with only natural ingredients."
Chobani High Protein 20G Protein Greek Yogurt cups can be found at retailers nationwide in November, followed by Chobani High Protein 15G, 20G, and 30G Drinks in January.
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