Talenti Gelato & Sorbetto is partnering with Oscar-nominated director, writer, actor and producer Bradley Cooper to unveil “Raise the Jar” campaign.
The campaign celebrates what makes Talenti special, including the brand’s unique slow cooking process and use of authentic recipes, like that of a real Argentinian grandma to make the dulce de leche.
“My family and I have been fans of Talenti for years,” said Cooper, Talenti Brand Ambassador. “It has now become our go-to indulgent dessert, so to be invited into their family has been a true pleasure!”
“We were thrilled to partner with Bradley Cooper on the new Raise the Jar campaign. He brings a unique element of charm and humor to Talenti that we enjoyed witnessing on set,” said Lisa Vortsman, chief marketing officer, U.S. Ice Cream at Unilever. “All of the Talenti gelato and sorbetto recipes have a unique twist that makes them taste as delicious as they looks, and there is no one better suited to tell Talenti’s story than Bradley Cooper.”
The Talenti “Raise the Jar” campaign features top items from Talenti. The advertisements spotlight the deliciously smooth and creamy Alphonso Mango Sorbetto and the layered indulgence of Salted Caramel Truffle Gelato Layers. C