Tillamook County Creamery Association (TCCA), introduced a new brand platform and campaign.

"Extraordinary Dairy" encourages dairy lovers not to settle for mediocre dairy, challenges the status quo of the category and elevates the brand's reputation of delivering products that are better than they have to be. In partnership with Leo Burnett, the launch marks a new era for the creamery as it continues to compete on quality and expand its national footprint.

"Our brand has grown exponentially over the past several years, evolving from a West Coast cult favorite to a household staple in shopping carts, refrigerators, and freezers across the country," said Kate Boltin, Vice President of Marketing at TCCA. "It was time for us to refresh our advertising in a big way, and that's exactly what we aim to do with this campaign - put our truly extraordinary dairy products in a national spotlight with a new campaign that is sure to delight."

The cross-category, omnichannel campaign leverages the well-known voice of actor and singer Josh Gad, known for his roles in the Disney films "Frozen" and "Beauty and the Beast," and features a series of new TV, online video and audio spots and out-of-home creative. Calling specific attention to the wide range of extraordinary dairy products, the creative uses up-close action shots and bold, vivid imagery, inviting the world to experience the delight through the brands multi-category products, used every day and in many ways.

"The Tillamook team has such a wholesome enthusiasm for dairy and we really wanted to make sure that came across in the creative. We leaned into the brand's personality to convey what it is that truly sets them apart from the other brands in the dairy aisle," says Britt Nolan, president and CCO at Leo Burnett. "Adding Josh Gad as the voice talent elevated the childlike wonder and whimsical energy we were after."