Laticínios Porto Alegre, Emmi Group’s Brazilian subsidiary, will acquire a majority shareholding in the Verde Campo dairy from Coca-Cola in the state of Minas Gerais.
The move consolidates Emmi’s market position in the strategic key market of Brazil. The Verde Campo brand will complement Emmi’s position in Brazil through the addition of functional dairy products in line with the steady transformation of its portfolio. Verde Campo’s original founding team will hold a 30% stake and a seat on the board of directors.