Selected milk and cream products sold under Coop’s own brands are available in more environmentally sound PET bottles, along with various Emmi branded products such as Emmi Energy Milk.
At present, it is the only kind of plastic food packaging in Switzerland that can be recycled and reprocessed in a closed cycle. The launch of this packaging innovation represents another step toward the attainment of sustainability goals as both companies seek to establish a circular economy.
As of now, Coop own brand products and numerous Emmi branded goods are available on the market in recyclable PET bottles. Coop milk and cream along with various Emmi brands such as Emmi Energy Milk High Protein and Comella Choco Drink have switched to the sustainable packaging solution. Various UHT milk products sold under Coop’s own organic Naturaplan brand are also expected to be available in the more environmentally sound PET bottles from the end of February 2024.
The new bottle made of white PET is a packaging innovation, stated the company. The opaque bottle offers optimum product protection as well as consistency of taste. At present, the PET bottles are the only kind of plastic food packaging in Switzerland that can be recycled and reprocessed in a closed cycle. In future, the bottles will be used to manufacture new PET bottles that can be used again for milk and dairy products. Compared to their polyethylene predecessors, PET bottles will result in a significant reduction in transport as well as material usage in future.
On the basis of its sustainability model, the company makes use of recyclable packaging with a view to avoiding waste and conserving resources. By introducing milk in PET bottles, Emmi is making further progress towards achieving its ambitious sustainability goal of using 100% recyclable packaging and a minimum of 30% recycled materials by 2027 at the latest.