Chobani introduces its first La Colombe product
La Colombe Coffee Roasters announced the national availability of new 11 fluid-oz. Draft Latte cans. This is the first product launched under Chobani leadership and delivers on the growing consumer demands for cold coffee and less sugar. The Draft Latte cans are available in Double, Triple, Mocha, Vanilla, and Caramel.
"Chobani and La Colombe is a perfect union of like-minded brands–they share a commitment to quality, craftsmanship, and impact, as well as a belief that delicious, nutritious products should be available to all," says Chobani Founder and CEO, Hamdi Ulukaya. "Just as Chobani disrupted the yogurt industry back in 2007, we're excited for La Colombe to disrupt the high-growth ready-to-drink coffee category with a better choice for people who are looking for more cold coffee options."
"We're excited to bring La Colombe's 30 years of coffee credibility and mad science together with Chobani's breakthrough dairy expertise, which maximizes the natural sweetness already found in milk," added Chobani's Chief Innovation Officer, Niel Sandfort. "We have created a perfectly balanced, velvety draft latte with just the right amount of body. It has half the amount of sugar and no artificial sweeteners. This is unparalleled in today's ready-to-drink offering."
La Colombe also activated its partnership with Keurig Dr Pepper to make this specialty coffee experience available in even more retail channels, including broader distribution in grocery and convenience stores.
La Colombe Draft Lattes debut the coffee roasters new brand design, which includes an updated logo, color palette, and packaging. The new design will appear across all product and retail touchpoints.
"Our new brand design reflects the heritage, craft, and passion we put into every aspect of the coffee experience," says Kathryn O'Connor, La Colombe's chief marketing officer. "One of the most intentional design updates we made was changing the direction of our signature dove to give a sense of forward momentum and reflect the pioneering spirit and innovation at La Colombe."
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