Oatly introduces four creamers in the U.S.
Oatly Group AB launched Oatly Oatmilk Creamers in the United States, a new beverage innovation that joins the brand’s growing fluid portfolio aimed at inspiring increased use in coffee occasions.
The product is available in a lineup of four classic flavors: Sweet & Creamy, Vanilla, Caramel, and Mocha. Shoppers can expect to find Oatly Creamers in the refrigerated aisle of retailers nationwide, including Walmart, Target, Albertsons, Kroger, Stop & Shop, and more, with a suggested retail price of $5.99.
Oatly Creamers join the brand’s existing lineup of non-dairy milk alternatives available in North America, including – Barista Edition, Original, Full Fat, Low Fat, Chocolate, and most recently introduced Super Basic and Unsweetened Oatmilks. All Oatly oatmilks and creamers sold in the US are free of the nine major allergens and are vegan, glyphosate-free, Non-GMO Project Verified, Gluten Free Certified and Kosher Certified, the company says.
“At Oatly, we’re passionate about all things coffee, and naturally saw an opportunity to bring our expertise to the diverse and popular creamer category,” said Leah Hoxie, senior vice president of Innovation, Oatly North America. “As a company, we’re committed to converting cow’s milk drinkers into oatmilk buyers, so we’re excited to now offer fantastic, flavored creamers to people looking for a sweeter, more indulgent coffee experience. No matter consumers’ dietary preferences, it’s our hope that all coffee drinkers can agree with our belief that our new Oatly Creamers deliver superior taste and functionality - just like the rest of our oatmilk portfolio.”
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