Magnum introduces Infinity ice cream bar line in U.S.
Magnum Ice Cream announced the United States arrival of its Magnum Infinity ice cream bars — the brand’s latest chocolate indulgence.
The new premium ice cream bars come in two flavors:
- Chocolate Infinity bars feature dark chocolate ice cream with a chocolate swirl, dipped in dark chocolate and cocoa bean nibs.
- Chocolate Infinity & Raspberry bars feature dark chocolate ice cream with a raspberry swirl, dipped in dark chocolate and cocoa bean nibs.
In addition, the company has introduced its new Magnum Mini Variety Pack. The variety pack features mini sizes of three ice cream bar favorites – classic, almond and white chocolate.
The Infinity bars are available in 3-count multipacks at grocery stores nationwide for a suggested retail price of $3.99. The variety pack is available for a suggested retail price of $4.99 for a 6-count box. The Infinity bars are also available as individually wrapped, on-the-go bars.
The new Infinity line and Mini Variety Pack join the extensive lineup of frozen treats, including Double Caramel, Double Chocolate, Almond, Mint, Dark, White and Gold?!.
Magnum is a brand of Unilever, Englewood Cliffs, N.J.
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