Ben & Jerry's launched its first flavor of 2024, Strawberry Cheezecake, in a non-dairy format.

Strawberry Cheesecake was Ben & Jerry's fastest growing, top-selling ice cream flavor in the past 12 months, rising to the No. 4 spot in 2023. "That's not the only reason Strawberry Cheezecake was selected as the newest Non-Dairy offering -- the clincher was that it was a fan-favorite during tastings of the company's brand new, smooth and creamy Non-Dairy oat base. As there is no real cheese in this cheesecake flavor - given its Non-Dairy, vegan profile - Ben & Jerry's dropped the word "cheese" in the name," Bem & Jerry's stated.

"Rest assured, it has all the right stuff: namely, a decadent strawberry 'cheezecake' base with a luxuriously smooth mouthfeel, along with a thick graham cracker swirl that adds the perfect amount of texture and crunch. Some testers even preferred the new Strawberry Cheezecake Non-Dairy over Ben & Jerry's Strawberry Cheesecake ice cream," the company added.

"We have wanted to feature this one for a while, but this is a case of good things are worth waiting for. The new oat base really showcases the ingredients and lets the strawberry 'cheezecake' shine through," said Flavor Guru Colleen Rossell. "It is so creamy that people are surprised every time that it's vegan!"

The MSRP for Ben & Jerry's Non-Dairy pints is $5.49-$6.99. Strawberry Cheezecake will also be available in local Scoop Shops.