In Good Hands embarked on its SoCal Cheesy Crunch Tour, defying the notion that "better-for-you" can't be delicious. Already underway, tens of thousands of its cheesy protein puffs have been sampled to rave reviews. 

To connect with consumers who appreciate delicious, better-for-you snacks crafted by California farmers, the brand will be offering samples of their innovative cheesy protein snack at specially designed branded bike stands at a variety of events that cater to marathon runners, fitness enthusiasts, foodies and those with a penchant for farmer-produced fare.

A sampling of events along the tour are:

Marathons/Runs:

• Lookin' for a Cure Santa Monica 5K - Santa Monica, Calif. (November 11, 2023)
• Thanksgiving 5K Santa Clarita - Santa Clarita, Calif. (November 25, 2023)
• Santa Clarita Marathon - Santa Clarita, Calif. (November 12, 2023)
• Drumstick Dash 5K/10K - North Hollywood, Calif. (November 23, 2023)

Farmers Markets

• Echo Park Farmers Market - Los Angeles, Calif. (November 17, 2023)
• Hollywood Farmers Market - Los Angeles, Calif. (November 19, 2023)
• Encino Farmers Market - Van Nuys, Calif. (November 26, 2023)

"In Good Hands Protein Puffs are the ultimate on-the-go snacking solution, and we're excited to bring them to consumers who are living life to the fullest at events that celebrate an active lifestyle, vitality, and farmers," said Hannah Robbins, Head of Brand for In Good Hands. "Our branded sampling bikes and our Puff-hat-wearing ambassadors embody the joy our puffs bring to snacking, one delightful crunch at a time."

Founded by California dairy farmers, In Good Hands Protein Puffs are gluten-free, boasting 12 grams of milk protein, with just 1 gram of sugar and a mere 130 calories per serving.